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MMA Seminar: Social Network Asset Management

Organized by MMA, sponsored by Macao Foundation, an online seminar “Social Network Asset Management” was held on April 29. The seminar attracted 113 managerial personnel who are interested in the theme from various local industries.

Dr. Kevin Lei, the professional corporate trainer, and Mr. Chester Lai, the corporate founder and the chairman of GP34 Entrepreneurs Union in Shenzhen were invited to be the speakers. The relationship among the social network capital, connection circle and social network asset management were introduced in the seminar. Meanwhile, the speakers explained four fundamental theories of social network asset management to the audiences so that they can evaluate and manage their social network capital.

Dr. Lei and Mr. Lai stated that the development of society is linked by social network. Therefore, an outstanding management of social network asset would be a significant factor to achieve success. If social network asset can be maintained and explored persistently in daily life, the quality of work and life can be significantly improved.

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